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Item specifics

Country/Region of Manufacture: Spain US Shoe Size (Men's): 8
Style: Monk Strap Color:


Material: Leather Occasion: Formal
Width: Medium (D, M) Brand:


Pattern: Solid
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Account Based Marketing
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Software: Salesforce, Pardot, MS CRM, MS Project
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  • Successfully imagined, developed a strategy, launched and established a self-reliant online business and launched two products within the first year followed by several others additions and applied for a patent on a new product feature
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  • Managed marketing campaigns and CEO level exclusive events for new partner recruitment and new business opportunities within North America and Latin America Markets
  • Analyzed and calibrated optimal email campaign performance based on time / day/ content / subject line research using Salesforce and Pardot automation
  • Collaborated with the Corporate Marketing team to produce partner-focused content in English and Spanish
  • Worked with value engineering team to create “ROI / Full Scope point of view” reports to accelerate demand generation from fortune 500 companies
  • Partnered with cross-functional teams (Marketing, Sales and Value Engineering) to create a cohesive marketing strategy for various buyer personas
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  • Supervised a team of four and managed all software and customer support projects within ITS Solutions department including software deployments, firmware upgrades, training, and technical support
  • Acted as a company’s liaison with high-rank officials for the San Diego Association of Governments (SANDAG) and 30 other public agencies across the nation, ensuring all project deadlines, contractual requirements, and strategic goals are achieved in addition to maintaining strong client relationships
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  • ALDO Men's Datuccio Fashion Sneaker - Choose SZ colorLiaised with several government agency officials and created a recurring revenue model by securing 36 software maintenance contracts within 1 year
  • Persuaded management to deploy Microsoft CRM and oversaw transition to CRM based communication for increased visibility within the cross-functional teams
  • Creatively and successfully solved a customer’s financial roadblock by critically evaluating resources, prioritizing, partnering with multiple teams, adjusting quickly and communicating effectively. Resulted in a win/win
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As a Student Business consultant for Terra Biological's new product (Jubilance) launch, prepared a strategic business plan and marketing strategy. This included product positioning, market research, target customer profiles, competitive landscape analysis and email, influencer, digital, organic marketing initiatives to drive sales and capture the desired market share.
Jun 2003
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Lakshmi Rajasekharuni

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